What Is Cognitive Dissonance?
The term cognitive dissonance can be explained by first understanding how one of the basic tenets of the human thought process, makes as take measures to avoid conflict.
At certain times we are forced with choices that may mean choosing something that creates a negative effect.
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When we rationalize and explain away our choices as being right in order to dismiss the possibility of the wrong choice or consequence then we are being cognitively dissonant.
In many areas of life humans seek to give credence to their ideas and choices, but know that they may have negative outcomes. This cognitive dissonance is frequently applied to those making
